Circulary

Stora Enso believes that while circularity is vital, renewable materials will need to replace fossil-based materials to create a circular bioeconomy. PureFiber is Stora Enso’s next generation formed fiber product that can be produced in almost any of the shapes that are currently used for conventional PE, PET, and other plastics. It can be used in a wide range of applications including single-use food packaging items such as plastic-free cups, bowls, clamshells, plates, and coffee cup lids. It can also be used for non-food items to replace plastics consumables in agriculture, electronics, and cosmetics packaging, and to replace other plastic parts.

The main raw material for PureFiber and all other Stora Enso products, wood, is renewable as it comes from sustainably managed forests where it is always re-grown. Stora Enso ensures that all harvested trees are regenerated and biodiversity is protected in all forests where we source wood from.

• Made for purpose: Can be pressed directly into the desired shape, reducing over-use of raw materials and other resources.
• Plastic free: reduces plastic use and plastic waste.
• Renewable raw material: Replaces fossil-based and other non-renewable materials.
• Recyclable in paper stream: Uses an existing, widely-spread recycling infrastructure.
• Significantly lower CO2 footprint compared to alternative solutions: A life-cycle analysis conducted by Stora Enso reveals that food bowls made from formed fiber have a significantly lower climate impact than those made from bagasse or recycled PET plastic (26 g CO2 equivalents per bowl compared to 156 and 77, respectively). It therefore helps combat global warming.

• Taking a relatively new technology to market to replace established plastic products.
• Creating a mass-market solution with a technical, functional, and cost profile similar to existing plastic products.