Circulary

Henkel’s packaging and supply chain team was able to integrate a significant share of recycled PE (25%) in the full range of Perwoll bottles in the Western European market – while at the same time retaining their unique color and ensuring high aesthetic standards, without making any compromises on the performance or fragrance of the premium product. Works on expanding the usage of this recycled material also in other categories are underway.

• The broad use of recycling material features this Henkel heritage brand with a particularly sustainable, CO2-saving packaging solution – also because the bottles have been manufactured in-house, which reduces transportation and repackaging to zero.
• More precisely, the producer of the detergent bottles sits right next to the hall with the filling system and produces exactly what is needed for a shift. The finished bottles fall into the system via a shaft and are filled directly.

• Recycled materials often have different properties compared to virgin resins. Contamination in the waste stream are leading to changes in color and odor. For the moment, most of the commercially available recycled materials come in dark / greyish colors and with a malodor.
• In order to establish a wide use of recycled materials, a market has to be developed which provides recycled materials that are in terms of quality, quantity and costs not inferior to virgin resins.

ALPLA Group

Peter Boris Schmitt - Corporate Director and Head of EU Office

+32 (0) 2 206 30 60

peterboris.schmitt@henkel.com